• GoHighLevel (or HighLevel) is an integrated marketing, CRM, and automation platform aimed at agencies, marketers, and service businesses.
• It consolidates various tools, including contact management, funnel and page builders, messaging (email, SMS, VoIP), scheduling, pipeline tracking, and white-label reselling.
• The platform supports unlimited users and contacts in several plans and features agency-mode capabilities like sub-accounts and SaaS white-label rights.
• HighLevel is intended to replace multiple separate tools, serving as the operational foundation for expanding agencies and service providers.
CRM with unlimited contacts, smart lists, tagging, two-way SMS/WhatsApp/email and unified conversation stream
Funnel, landing-page and website builder (drag-and-drop) integrated with forms, surveys and payment
Built-in scheduling and calendar system with automation of appointments, reminders and follow-ups
Pipeline and opportunity management with visual stages, automation triggers and reporting
Marketing automation and multi-channel campaigns (email, SMS, voice, chatbots) with AI-powered content fields
Reputation and review management, call tracking, and full voice/VoIP support
Agency-mode features: white-label branding, unlimited sub-accounts/locations, SaaS mode for reselling
All-in-one dashboard including social posts scheduling, analytics, ad tracking and funnel performance monitoring
Integration and API access allowing external tools, email/SMS infrastructure, embedding and custom workflows
Fixed-price agency plans (Starter, Unlimited) that scale with clients rather than contacts
What is GoHighLevel and who is it for?
GoHighLevel is designed for digital marketing agencies, service businesses and consultancies that need a unified platform to manage leads, funnels, communications and client accounts under one system.
Do I need multiple third-party tools if I use GoHighLevel?
No — GoHighLevel aims to replace a stack of separate tools (CRM, email/SMS tool, funnel builder, calendar, review management) by bringing everything into one dashboard.
Can I white-label the platform and resell it?
Yes — in agency mode you can brand the platform as your own, manage sub-accounts for clients/locations and use it in a SaaS-resell model.
How does pricing work and what plan should I pick?
HighLevel offers plans like Starter (around US $97/month) for basic single business use, and Unlimited (around US $297/month) for agencies with unlimited sub-accounts.
Can I integrate with existing SMS/email/VoIP systems and external tools?
Yes — HighLevel supports API access, integration with external providers, embedding, custom workflows and allows you to bring your own channels (e.g., Twilio, SMTP) if desired.