• Voluum is a cloud-based ad tracking platform designed for affiliates, performance marketers, and agencies.
• It captures event-level data including impressions, visits, clicks, costs, and conversions from over 70 ad platforms on desktop and mobile.
• Key features include real-time analytics, Traffic Distribution AI, Automizer for campaign automation, and anti-fraud filtering.
• Offers custom tracking domains, multi-user workspaces, and mobile apps.
• Ensures precise conversion attribution and provides infrastructure for scalable campaign performance.
Unified tracking across desktop and mobile channels
Supports over 70 ad platforms with built‑in affiliate network templates
Real‑time dashboards showing visits, clicks, impressions, costs, and conversions
Traffic Distribution AI for rule‑based routing and campaign scaling
Automizer to auto‑manage campaigns, pause/activate, cost updates, alerts
Anti‑Fraud Kit and bot filtering to detect invalid traffic
Support for postback and pixel‑based conversion tracking with attribution
Custom tracking domains with SSL and DNS control
Multi‑user workspaces, permission management, and white‑label report sharing
Mobile app for iOS/Android with push notifications and updates on campaign performance
What is Voluum used for?
Voluum is a cloud‑based ad tracking tool designed for affiliates, performance marketers, and agencies to monitor multi‑channel campaigns, consolidate data, and optimize results in real time.
How does Voluum track conversions accurately?
It supports both server‑to‑server postback URLs and client‑side tracking pixels to register conversions, using unique click IDs to attribute events reliably.
What automation options does Voluum offer?
With Automizer, users can define rules to auto‑pause ads, update costs, send alerts, or adjust campaign parameters—reducing manual intervention.
Can Voluum help detect invalid or fraudulent traffic?
Yes—built‑in Anti‑Fraud Kit and bot filters analyze visit behavior and block invalid traffic sources to protect ad spend.
How long is historical tracking data retained and what integrations are supported?
Voluum integrates with over 70 ad platforms and affiliate networks, and retains campaign data granularly, though specific retention limits depend on plan type. Custom domains require DNS propagation of 2–20 hours.