• Marpipe is a multivariate testing platform for e-commerce marketers focusing on catalog and dynamic product ads (DPAs).
• It automates the enrichment, design, testing, and scaling of creatives by integrating with product feeds to generate dynamic ad variants.
• Users can combine images, text, and overlays in customizable templates and execute experiments while tracking results with a built-in “Confidence Meter.”
• The platform identifies which creative elements enhance performance and supports both video and image catalog ads.
• Key features include AI-augmented copy generation, SKU metric optimization, and extensive design control, all while minimizing manual efforts.
• Marpipe serves as a crucial link between creatives and marketers, facilitating data-driven decision-making without compromising brand integrity.
Direct integration with product feeds to automate catalog creative
Template-based design engine that injects product attributes (price, title, image)
Generative AI tools for headlines, descriptions, and overlays
Multivariate testing of creative variants at scale
Built-in statistical significance tracker (“Confidence Meter”)
Product-level video ad generation from catalog data
Filtering and segmentation of SKUs by metrics like ROAS, margin, or stock
Enriched catalog overlays (reviews, promotions, branding elements)
Analytics dashboards showing creative performance and element contributions
Enterprise tier (Marpipe Expert) with unlimited usage and dedicated support
Does Marpipe require manual creative work?
Marpipe automates much of the creative process by combining design templates and product data, but designers can still customize templates, tweak overlays, and inject brand styling to retain full control.
How does Marpipe test ad variants?
It performs multivariate experiments where multiple design elements are varied. Its Confidence Meter computes when variant groups reach statistical significance to inform decisions.
Can it generate video ads, or only static images?
Yes — Marpipe supports product-level video generation, converting static catalog creative into motion ads tailored for social platforms.
Is there a free or trial option?
Marpipe has introduced a “Start for Free” option on its site, suggesting a trial or freemium access to let users test features before committing.
What differentiates Marpipe’s creative insights from standard A/B testing?
Rather than only knowing which ad wins, Marpipe breaks down which design elements (fonts, layouts, overlays, copy) contribute to performance, enabling more granular creative optimization.