• Klaviyo is an AI-first B2C CRM platform designed for consumer brands.
• It integrates customer data, marketing automation (including email, SMS, and push notifications), analytics, and service into one solution.
• The platform aims to help businesses understand their customers better and accelerate their growth.
Omnichannel campaign management across email, SMS, push notifications, and more.
Web forms and list-growth tools (pop-ups, embedded forms, multi-step) to capture and build audience data.
Predictive analytics and AI-powered insights (e.g., lifetime value, churn risk, next purchase) for segmentation and personalization.
Advanced segmentation based on behavior, RFM (Recency, Frequency, Monetary) and custom attributes.
Drag-and-drop campaign and flow builder, includes templates, A/B testing and automated workflows.
Deep integrations with e-commerce platforms (Shopify, WooCommerce, Magento) and broader tech stack to sync customer data.
Reporting and benchmarking: real-time dashboards showing performance, conversion, revenue attribution and peer benchmarks.
AI-driven email deliverability tools (smart send time optimization, spam-avoidance, dynamic subject generation).
Product and catalog analysis: assess which products drive orders, recommend products, upsell and cross-sell within campaigns.
Unified service and marketing: support interactions (AI agents, help-desk) tied into the CRM to turn service into growth.
What is Klaviyo?
Klaviyo is a unified CRM platform built for B2C brands, combining data, analytics, marketing (email/SMS/push) and service into one suite.
Which channels does Klaviyo support?
It supports email, SMS, push notifications and web forms — all within a cross-channel workflow.
Can Klaviyo personalize based on customer behavior?
Yes — it uses customer data and predictive analytics to personalize content, segment audiences and trigger automated flows.
Who uses Klaviyo?
Primarily e-commerce brands and consumer-facing businesses wanting to leverage owned data to drive growth via email, SMS and automation.
What kinds of integrations does it support?
It integrates with major e-commerce platforms (Shopify, WooCommerce, Magento), other tech-stack tools via API, enabling data syncing for marketing workflows.