● Brandwatch is a consumer intelligence and social listening platform.
● It monitors online conversations and analyzes audience sentiment.
● The platform collects data from various sources like social media and blogs.
● It provides AI-driven analysis and customizable dashboards for insights.
● Brandwatch integrates with tools like Hootsuite and Salesforce for scalability.
Real-time social listening across social media, blogs, forums, and news sites
AI-powered sentiment and emotion analysis
Custom dashboards and reporting for visualizing key insights
Topic clustering and trend detection using advanced machine learning
Influencer identification and brand advocacy tracking
Competitor benchmarking and market share insights
Demographic and audience segmentation
Collaboration tools for insight sharing across teams
API access and integrations with Salesforce, Google Analytics, and Hootsuite
Enterprise-grade data security and compliance features
What is Brandwatch used for?
Brandwatch is used to monitor online conversations and gain consumer insights by analyzing data from social media, news, blogs, and forums.
Which platforms does Brandwatch collect data from?
Brandwatch gathers data from a wide range of sources, including Twitter, Reddit, Facebook, Instagram, YouTube, blogs, forums, and news websites.
Can Brandwatch track sentiment in online conversations?
Yes, Brandwatch uses AI to detect sentiment and emotions in online conversations to help brands understand public perception.
Is Brandwatch suitable for large enterprises?
Absolutely. Brandwatch offers enterprise-level analytics, customization, integrations, and security, making it ideal for large organizations.
Does Brandwatch integrate with other business tools?
Yes, Brandwatch integrates with platforms like Hootsuite, Salesforce, Google Analytics, and more for streamlined workflows.