• Unbounce is a platform focused on conversion optimization and landing page creation for marketers, allowing operation without engineering support.
• It features a no-code editor, AI tools, and an experimentation suite for designing landing pages, pop-ups, and sticky bars.
• The platform facilitates A/B testing and personalization through Smart Traffic.
• Unbounce seamlessly integrates with CRMs, analytics tools, and webhooks for efficient lead and data management.
• It is optimized for performance, supporting AMP pages, dynamic text replacement, and mobile responsiveness.
Drag-and-drop, no-code landing page builder with customization flexibility
Over 100 professional landing page, popup, and sticky bar templates
Smart Traffic (AI-driven optimization routing visitors to best variant)
Native A/B testing and experimentation across pages and variants
Dynamic Text Replacement to match visitor search queries
AMP support for fast mobile landing pages
Pop-ups, sticky bars, and campaign triggers with targeting rules
Seamless integrations with CRMs, analytics, email, and marketing platforms
Role-based permissions, versioning, and page rollback
Analytics, conversion benchmarks, and visitor insights embedded
How does Smart Traffic work?
Smart Traffic uses machine learning to analyze visitor attributes (device, location, referral, etc.) and route each visitor to the variant most likely to convert, speeding optimization without manual guesswork.
Can I build mobile-optimized pages automatically?
Yes — Unbounce supports responsive design and AMP pages so your content loads quickly and adapts cleanly on mobile devices.
What types of campaigns can I launch besides landing pages?
Beyond landing pages, you can create pop-ups and sticky bars with display triggers (exit intent, scroll, time delay), targeting rules, and scheduling.
What integrations are possible?
Unbounce integrates with CRMs, email tools, analytics platforms, Zapier, webhooks, and popular systems like Salesforce, HubSpot, Mailchimp, and Google Analytics.
How do I manage versions or recover an older page?
Unbounce maintains versioning and supports rollback. You can revert to a prior version or retrieve deleted landing pages via the Page Management features.